How to Stop Google from Showing Personalized Results

by Joana Maria
8 minutes read

How to Stop Google from Showing Personalized Results


A computer system through Google Chrome on the monitor

Google worldwide glimpses at borrowers’ individual file, search history, activity, and locale so they can validate you personalized search results. Google dressmakers search results to match what a user is innumerable amazed in and probable to click on. But, these personalized results add a little snippet of a solitude top priority and prejudice in results. To inhibit beautifying such prejudices, you can (and have to) inhibit Google from affirming personalized search results to you.

To showcase non-personalized search results, Google owns applied a pleasant means to simplify search attribute. This could be the most convenient means thinkable to immobilize personalization.

After carrying out a search on Google, scroll down to the assistance of the result internet page. Under the pagination readjust (weighty by the “Goooooogle” label), click the Threat without personalization internet linkage.

Threat Without Customization Google
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This will conceivably refresh the search internet page and sport the search result without personalization.

2. Add Parameters to the Pursuit URL

If you don’t pine to lose with one voice the personalization, you can opt out of such results for a information inquiries or a search term.

For example, if you are sprinting a tradition search for “Administer Technology Less complicated,” adjustment the enclosures in your inquiries through +, and add the &pws=0 parameter to the run out of the search URL. Your final search URL have to attractiveness prefer this:

https://www.google.com/search?q=Make+Tech+Easier&pws=0
Earn utility of Parameter In Google Pursuit Url
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Here, ‘pws’ stands for “personalized internet search,” and placement the convenience to 0 alerts Google that you pine to visit non-personalized search results.

3. Turn Off Customised Outcomes from Pursuit Customization

As the personalized results are affixed to your Google account, ensure that you have signed in to your liked account.

Go to Google’s homepage, click on Settings in the assistance-applicable edge, and assistance Pursuit positions from the pop-upwards nourishment selection.

Pursuit Settings Google
How to Stop Google from Showing Personalized Results 40

Under the Solitude & Safety nourishment selection, recognize the Pursuit personalization positions under the Content tab. Google will conceivably redirect you to the personalized holdup positions.

Pursuit Customization Google Settings
How to Stop Google from Showing Personalized Results 41

Click Tailor Pursuit to toggle it off. You’ll receive a notification that says, Tailor Pursuit is off.

Turn Off Pursuit Persoanlization
How to Stop Google from Showing Personalized Results 42

It is horribly easy to understand to chit that by revolving off the Pursuit personalization, Google will conceivably not be able to validate individual curiosity-based Google Find tales, movie references, or automotive-complete suggestions.

You can adjustment Google positions from your phone handset too. On your phone browser, head to Google’s homepage. Tap on your Google account profile in the apex-applicable edge.

Google Account Settings From Google Homepage
How to Stop Google from Showing Personalized Results 43

Scroll down and click on More positions.

More Settings Google Account
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Under Content, click on Pursuit personalization.

Pursuit Customization Settings Handset
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Under the Pursuit personalization nourishment selection, tap on the Tailor Pursuit toggle to inhibit personalized search results.

Pursuit Persnolization Toggle On Handset
How to Stop Google from Showing Personalized Results 46

The gauges for phone borrowers are similar to desktop, through little user interface revisions to accommodate smaller sized displays.

4. Turn off Google Internet & App Openings

Since Google’s personalized search results matter on your search history, revolving off the Internet and app history can greatly boundary Google from brandishing curiosity-based results.

Attend Google My Openings, and click Internet & App Openings. If Internet & App Openings is swivelled off, personalization owns currently been vastly softened.

Internet And App Openings
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Under the Internet & App Openings nourishment selection, click on Turn off, and assistance Turn off. If you pine to have a seamlessly fresh search results, assistance the Turn off and disconnect activity fallback.

Turn Off Internet and App Openings
How to Stop Google from Showing Personalized Results 48

Note: Among the provided modalities, one of the most convenient ways to acquire non-personalized results is by accessing Incognito mode. But, the lone justification not to use this viewpoint is that Google could still use your locale and general contraption infos to equipment up curiosity-based combs.

While personalized results could straighten your search results to your attentions, they could lug along solitude top priorities. Whether you immobilize search personalization only or opt out for a information inquiries, these modalities ensure accessibilities to a more substantial assortment of niceties through marginal prejudice.

Image credit: Pixabay. Unanimously screenshots by Jay Kakade.

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